Mood:
a-okTopic: Action networks = success
Followers are the ultimate digital insiders. Leaders are the ultimate digital outsiders. The trick is to facilitate insiders while remaining an outsider. Most digital warriors are insiders not outsiders. They are followers not leaders. They know what it takes to get people to follow but they do not know how to create followers.
To create follower you have to surprise and delight them once in a blue moon. In between times you have to be relevant to their lives. You can do this by being in tune with their fashion sense, their need for convenience, their ideology, or their sense of belonging with other followers.
To create you band of followers at work or online you all you need do is be suprsing that is be remarkable, then relevant, then remarkable again, then relevant and so on.....
