Everything you do, buy, consume, and trade is about to get more expensive.

Not more scare. Not better quality. Not more useful. But way more expensive. More expensive in currency terms. More expensive in social terms because people will judge your consumption in new ways.

Welcome to the new game.

What business are you in? Are you in the top 5% of your industry? Do you have the leading brand? These are relevant questions today but not tomorrow.

How you do business is now your future concern. More precisely how you use carbon based energy is the key to your future success.

If you can build a "culture of discipline" at home and in your business practices that enables you to dramatically reduce your carbon footprint then you are on your way to evolving a successful new business or lifestyle.

Do you realise just how lucky you are? You are fortunate because you face "a once in a generation opportunity" to invent a whole new industry.

You are in retail - all you have to do is to ruthlessly compress your supply chain and in the process remove carbon emissions from it. You can also build new green communities with your stores and online with existing and new shoppers. You can quickly become "the green choice" for shoppers who want to reduce their personal carbon footprints. You could even be so bold as to recruit some anthropologist, biologists, chemists, sociologists, etc to help you invent a new green retail industry.

You are in consulting or advisory business, like me, so all you have to do is to find your own "outstanding yet relevant" use value propositions - like me you could seek to be creative in the way you think about carbon use in our economy. Whatever you do however it will be prudent to junk those moribund ideas about Intellectual Property rights, Vision/Strategy/Problem Solving, value chains, etc. Recruit people who can think beyond the numbers - people who have worked in places where an MBA is a distinct disadvantage.

You are in computers, banking, health care, autos, etc. Leave behind your transaction based processes and create yourself some new  relationship based business models.