Mood:
a-okTopic: Action networks = success
We live in a world where being superficial is important. No more important than ever before perhaps but it is more obvious today because of 24/7 coverage of events.
It is the superficial that dominate the airwaves not the creative geniuses. The genius is swamped by the superficial until or unless he/she is creative enough to slip the new, bold, unexpected, and remarkable into the superficial buzz that is going on around us all. Once the new, bold, remarkable is slipped into the superficial it can go viral and then it is 'really cool'.
It was always like this but at present it just seems even more so......
Posted by richard-lipscombe
at 4:33 PM NZT
