This is the new home page of The Brand Man.....
Brands exists because their companies make people 'feel special'. People 'need' to 'feel special'.
Companies with global Brands charge a premium for their goods or services because they attend to consumers' needs not just their wants.
Companies that attend to consumers wants usually operate at a discount to the market. They are forced to discount their prices in order to compete with the other price takers in their industry.
Posted by richard-lipscombe
at 12:28 AM NZT
