digital media should be in great shape right now because it is so pervasive... everywhere you turn there is a digital media message for you about whatever brands you favour.... you and I are being carpet bombed with digital media that aims to help us decide what to spend our money on... problem is digital media is not like the old analogue media... it does not work well as a prompt to buy or a demand creator instead its role is to re-inforce what you already think, believe, experience, etc.... it works best as a 'like button' on Facebook rather than a commercial on TV.... problem is the 'like button' is over rated....